Where your customers already are
Telegram passed one billion monthly users in 2025. For many of your customers it’s the app they open first and most. Three things make it a sales channel.
Messages go to the chat list
A bot message arrives next to messages from friends, not in a promotions folder. Shoppers chose to start your bot, so they expect to hear from you.
No price per message
Bots message the people who started them at no cost per message. Reminders, restock alerts and order updates stop being something you ration.
A full shop, no download
Mini Apps open a storefront full screen inside Telegram, with the shopper already identified - no sign-up, no password, no app store.
A channel you own
Everyone who starts your bot becomes a contact you can message - like an email list, without the inbox. Pair that with a shop that opens in one tap, and repeat orders stop costing you a click.
- Win back carts and quiet customers with free messages
- Launch drops and restocks to people who asked to hear
- Collect reviews and referrals where people already talk
- Spend less re-buying the same customers through ads
Strongest where Telegram is daily
Telegram is a daily app across Eastern Europe, the Middle East, South and Southeast Asia, and for a large share of Europe and Latin America. If your customers message you on Telegram today, they’ll shop there tomorrow.
Source for the user figure: Telegram founder Pavel Durov, March 2025.
Open your Telegram store this week
Connect your store, connect a bot, choose what to sell. Start free with 10 bot orders included and upgrade when shoppers arrive.