A new way to grow online sales in 2027
Paid traffic keeps getting more expensive, and the channels stores used to own - email, SMS, apps - reach fewer people each year. The stores growing fastest are moving the relationship into chats.
Why the old playbook is stalling
Most stores grow the same way: buy traffic, convert a small share, then try to win buyers back with email. Each step now costs more. Ad prices rise as more brands compete for the same audiences, and promotional email increasingly lands in folders shoppers skim past.
Apps were meant to fix retention, but they ask shoppers to install something for a single store. Most never do.
What conversational commerce changes
Conversational commerce means selling inside the apps people use to talk. Instead of sending a shopper away to a website, the shop comes to the chat: a message with a product, a button that opens a storefront, a reminder that arrives next to messages from friends.
Telegram is built for this. Bots can message everyone who started them at no cost per message, and Mini Apps open a full web storefront inside the chat, with the shopper already identified.
Three moves for 2027
- Turn one-off visitors into contacts. Every website visitor who taps “Shop on Telegram” becomes someone you can reach again for free.
- Make repeat buying one tap. A shop pinned in the chat list, or to the home screen, removes the search-and-sign-in loop that kills reorders.
- Automate the follow-up. Cart reminders, restock alerts, review requests and order updates should run on their own, in the channel people actually read.
How to start without risk
Keep your store exactly as it is. A Telegram channel like Chat’N’Sell syncs from your Shopify, WooCommerce, Magento or BigCommerce catalogue and hands checkout back to your own store, so payments, stock and orders stay where they are.
Start with your most engaged customers: add a website popup, put the bot link in your order emails, and send a first welcome offer. Measure orders that come through the bot for a month before spending on anything else.
How to increase ROI and reduce abandoned carts · How to get better engagement from your ecommerce traffic